One oversight small businesses often make is having an informal or vague social strategy at best. Without concrete goals, metrics, and plans mapped out ahead of time, it’s impossible to execute effectively. That's why you need our Strategic Posting Plan framework!
Many SMBs waste time and resources chasing every new shiny platform. You can’t be everywhere at once. Conduct an audit of where your audience already spends time online—and focus your efforts accordingly. Just because it is new and fun doesn't mean that it's going to move the need for your business - the shiny object that's caught your attention will take up a lot of valuable time and training - are you ready to commit to a long term situationship with them??
Most brands post content without digging into essential backend data. Not monitoring engagement rates, follower growth, and conversion metrics means missing optimization opportunities. Praying to go viral - not a strategy... engaging with the followers you have and giving them content they want, and how they want it - now that is the golden ticket!
An effective social media game plan begins with research, covers short and long-term goals, and includes built-in analysis. Let’s team up to create an approach custom-fitted to drive actual growth for your biz! Give us a call and find out more about our Postastic© Plan - our strategy to bring your small biz to new heights!
Erin
Looking for expert advice, insider tips, and valuable insights? Look no further than this blog, covering everything from social media to Google and beyond!
Fill out my form, tell me a bit about your biz + get a free social media audit to kickstart your online presence and never look back.